The Hormel Girls were a group of 60 women that helped advertise Hormel’s products (including SPAM) via radio and country wide tours. The group began in 1945 ,by Jay Hormel, and by the end of their run, the group had helped DOUBLE Hormel’s sales. Hormel wanted to advertise their products, yes, but also to provide jobs for WWII female veterans. Their radio show was top-rated and if you think these ladies just spouted out a simple verbal advertisement, you’re wrong! They sung and played their own instruments as well. But, The Hormel Girls (a.k.a. The Spamettes) did not solely advertise on the radio. No! Beginning in 1947 the troupe began touring the US. They sure did make a statement traveling in a group of 35 white Chevrolets (as seen below)! Because of a lack of funds and the beginning of T.V. advertising, Jay Hormel decided to stop the act in 1953.